tony chui

welcome to my portfolio

Design and technology are the cornerstones of the progression in our civilisation. Tony Chui, as a professional industrial designer, believes this very profession bears the responsibility to enhance the living standards of society and he seeks to contribute through designing practical products and solutions with a human touch.
Chui Pak Ho Tony​​​ ・ 崔柏浩 
Photographed in China 2017
Tony Chui graduated from the National University of Singapore (NUS) with honours (Highest Distinction) and won Red Dot Design Award (Design Concept) later in the same year. As the field of design continuously expands with new professions emerging, Tony envisions a future where designers with diversified talents and specialities will work hand in hand to create meaningful and innovative solutions for the greater good. He has prepared himself to become a design entrepreneur by being part of various Kickstarter project teams in the past years. Experiences consist of both success and failures and he treasures the latter the most as he learned the most from them. As the young working professional devoted himself to design, he founded Artellia and gathered talents from all spectrums for an aligned vision -  bettering the world with poetically crafted and expertly engineered products.
International Design Award
iF Design Award Winner | 2024
Red Dot Design Award (Design Concept) Winner | 2023
Red Dot Design Award (Design Concept) Winner | 2018
Winning Design: Forseti Axe

Founder & Director
Artellia | Aug 2018 - Present
Co-Founder & Chief Design Officer
Novasdyne | Feb 2022 - Present

Bachelor of Arts in Industrial Design
National University of Singapore (NUS), Singapore
Graduated with Highest Distinction (First Class Honour)

Exchange Programme | Product Design
Tsinghua University, Beijing, China
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